LOTH, Cédric

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Biography

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Cédric Loth had an atypical career, but quite normal for such a talented artist. Born in 1955 in Saint-Jérôme, he began his career as a cartoonist at the newspaper Le Devoir in 1974 before moving on to the daily newspaper Le Soleil. It was during the 80s that he devoted himself to the comic strip, working among others for Metal Hurlant, then the most prestigious magazine of comics in Europe. His career as a cartoonist was at its peak with his album Atlantic City, first published in Quebec in 1981, then in France with Les Humanoïdes Associés. Translated into seven languages, the artist meets the greatest authors in the world. The desire to explore the world of communications comes to him during this period. He then joined the largest Canadian and Quebec advertising agencies as a designer and artistic director. A stimulating environment for the creator, but which uses the man fairly quickly. “When you work in a communication box, you do not count your hours. If you think of 9 to 5, forget it. Everyone is going to look at you. It’s normal. ”

An artist without compromise, but a realistic man

Cedric Loth totally assumes his contradictions, pushing audacity to defend them. If he wants more than anything to live his art without compromise, he agrees to work on contract whenever the opportunity arises. Paradox? You might think so, but he does not agree with that. “I fully assume the work done, even if it is an order. It’s a part of me. ”

Many artists do it and certainly do not feel like selling their souls to the devil, he recalls citing, as an example, Alexander Calder. An American sculptor who died in 1976 and known more particularly for his mobiles, but who also owes the sculpture “L’Homme” which is on the island of Sainte-Hélène. “Calder had a remarkable drawing talent. He was a great artist when today most of them do not even know how to draw correctly. They go out of school and do not master perspective and have no technique. ”

Man of his time, Cedric Loth remains deeply attached to the great masters, and will without hesitation call Norman Rockwell among the most influential influences. Contemporary art, for its part, has very little interest in his eyes. “Today, the idea often replaces talent. It’s enough for a conceptual artist to make macramé with toilet paper, and everyone gets excited and finds it great. They call it art nouveau! So sad … »

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